The Mint 400 to Offer Premium Level VIP Food & Beverage Experience

The Mint 400 has added a new layer of excitement for car & off-road enthusiasts for The 2017 Polaris RZR #Mint400 presented by BFGoodrich Tires taking place Wednesday, March 1 through Sunday, March 5.  This year, The Mint 400 has partnered with Las Vegas-based festival production company, Production Theory, to provide an innovative food and beverage experience for the duration of the event.    "We want our racers, fans and VIPs to have the best food and beverage experience possible while watching The Great American Off-Road Race,” said Matt Martelli, Mint 400 CEO. "We already have the most spectator-friendly race in off-road. We enlisted Production Theory because they are food and beverage mavericks with a history of successful events in Las Vegas, including the Great Vegas Festival of Beer.” The Martelli Brothers and their production arm Mad Media, have successfully grown The Mint 400 into the largest and most important off-road race in the world. The event attracts over 60,000 spectators to Las Vegas for the race and week long activities and features 350 teams competing on a 120-mile loop that extends from the edge of Las Vegas to the California-Nevada state line at Primm. With five massive spectator areas, The Mint 400 puts fans safely in front of high speed off-road racing action. "Working with The Mint 400 and becoming a part of this amazing legacy is a tremendous opportunity to match the racing experience with an equally-exciting festival experience," said Brian Chapin, Production Theory CEO. "We will work with The Mint team to introduce unique experiences that appeal to their core off-road racing following and attract Las Vegas locals, as well." Production Theory is the parent entity to Motley Brews, which has produced more than a dozen events in Las Vegas and Southern California, including Nevada's largest craft beer festival, Great Vegas Festival of Beer, now in its seventh year. Other signature Motley Brews events include Downtown Brew Festival in Las Vegas, Brew & Food Festival in San Diego and Pasadena Octoberfest.    More Information:Management by:Racer / Competitor Information:

www.themint400.com	The Martelli Brothers/The Mint 400 Inc.	BITD.com
	Matt Martelli / Joshua Martelli
Sponsorship Inquiries:
matt@themint400.com	The Mint 400
	2554 Pahvant St.
Media Inquiries:	Oceanside, CA 92054
kilian@themint400.com	(760) 721-3600	Facebook | Instagram | Twitter | YouTube

About Production Theory Production Theory specializes in creating and producing large-scale experiential events and festivals.  Based in Las Vegas, Production Theory is the parent entity of Motley Brews, which produces craft beer festivals in Nevada and Southern California, including the Great Vegas Festival of Beer, the state's largest craft beer festival. About The Mint 400 Known as “The Great American Off-Road Race™," The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400! About Mad Media Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.

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