The Mint 400 Returns to NBC July 12th
July 6, 2015
UTVUG Staff
The Mint 400 Returns to NBC July 12th As Part of the Red Bull Signature Series Tune-In At 2:30pm ET / 11:30am PT For The Toughest Off-Road Race In America
“This is The Mint 400’s second year as part of the Red Bull Signature Series and we are thrilled to be a part of the largest media platform in the United States with Red Bull and NBC. The Mint 400 is the largest, most prestigious off-road race in America and we have the most competitive field in off-road racing. It’s a perfect fit for the Red Bull Signature Series,” said Mint 400 CEO Matt Martelli.
“The ongoing relationship with Red Bull has elevated the exposure of off-road racing,” said Joshua Martelli, COO of The Mint 400. “We had over 65,000 spectators at the event itself, reached over 140 million homes in the U.S. in 2014 via the Red Bull Signature Series on NBC, and our social media and online reach combined made over one hundred million impressions. Relationships like this are exactly how we plan to grow the greatest motorsport in the world!”
Mad Media returned in 2015 as the production team behind The Mint 400 broadcast for the sixth consecutive year. They are best known for producing the first three Gymkhana films, and most recently the “XP1K” series for Polaris RZR. In addition to their widely successful branded viral video work, Mad Media produces premium branded content for TV, Web, and Social Media.
Sal Masekela, the definitive voice in action sports, hosts the Red Bull Signature Series show that is now in its fourth year on NBC. The Mint 400 is brought to a national NBC audience in partnership with Samsung Milk Video, GoPro, Polaris RZR and Pennzoil Synthetics.
About The Red Bull Signature Series
The Red Bull Signature Series is the most progressive action sports property in the world, featuring best-in-class events such as Frozen Rush, Double Pipe, Hart Lines, Joyride, Rampage, Straight Rhythm and Volcom Pipe Pro. These events represent a collection of the most innovative snowboarding, surfing, mountain biking, skateboarding, motorsports and BMX events, on custom courses inspired by the athletes themselves. Red Bull Media House and the NBC Sports Group showcase this world-class property of action sports events all year long on NBC through state-of-the-art production and storytelling. For more information, please visit www.redbullsignatureseries.com. Be sure to follow the Red Bull Signature Series on Facebook and Twitter for updates.
About The Polaris RZR Mint 400, presented by General Tire
Known as “The Greatest Off-Road Race in America," The Mint 400 is an epic four hundred mile battle between the top off-road racers in the world in over twenty different classes of off-road vehicles. The race was started in 1967, and is steeped in American lore, as thousands of racers, as well as celebrities from around the world, have attempted to tame the brutal Nevada desert. An entire week of events lead up the famed off-road race in and around Las Vegas, including a vehicle parade, drivers meet and greet, pit crew contest, crowning of Miss Mint, multiple parties, qualifying, and contingency / vehicle tech inspection.
About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.