O’Reilly Auto Parts Expands from Mint 400 Sponsor to Sponsor of the UNLTD Off-Road Racing League
O’Reilly Auto Parts continues to expand their support of off-road racing culture
After three years of steadfast support for The Mint 400, O’Reilly Auto Parts is set to make an even greater mark in off-road racing. In 2025, they will not only return as the official sponsor of the O’Reilly Auto Parts Mint 400 Limited Race but will also expand their commitment to the entire UNLTD Off-Road Racing League. This expanded, multi-year sponsorship includes support for The Parker 400, The Mint 400, The Reno 600, and The California 300. O’Reilly Auto Parts’ enhanced partnership will focus on championing the Limited Classes, further solidifying their role as a driving force in the off-road racing community.
“The O’Reilly Auto Parts support of limited racers is unparalleled in the industry. They support the racers who are hands-on in building, repairing, and prepping their vehicles,” said Mint 400 CEO Matt Martelli. “O’Reilly’s support has allowed us to create the ‘O’Reilly Air Cooled Shootout’ which rewards some of the most fun classes in desert racing with the $10,000 O’Reilly Auto Parts Bonus!”
O’Reilly Automotive, Inc. was founded in 1957 by the O’Reilly family and is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the United States, serving both the do-it-yourself and professional service provider markets. Visit the Company’s website at www.OReillyAuto.com for additional information about O’Reilly, including access to online shopping and current promotions, store locations, hours and services, employment opportunities and other programs.
The Parker 400 Off-Road Race is the first of four events on the 2025 UNLTD Off-Road Racing series calendar. As with all UNLTD Off-Road Racing events, the excitement kicks off with a Desert Clean-Up, Poker Run, and two days of pre-running, followed by a downtown experience for tech and contingency, qualifying for premier classes, and two full days of racing, including youth events for the future stars of the sport.
The Parker 400 Off-Road race take place January 15th -19th in Parker, AZ. For more information on parking Passes, Camping, and Merch - theparker400.com
Details regarding racer registration, sponsorship packages, exhibitor vending, parking passes, camping, and Merch for UNLTD Off-Road Racing are live on Unlimitedoffroadracing.com.
About Unlimited Off-Road Racing
The Unlimited Off-Road Racing league was formed by The Martelli Brothers in 2023 after more than a decade of successful desert off-road race promotion, including The Mint 400, (12 years) The UTV World Championship (8 years) and The California 300 (3 years). The league was formed to promote the sport of desert off-road racing, the off-road industry, and to expand the reach of off-road companies beyond the industry and into the homes of every off-road race fan, globally. Key attributes of the UNLTD league include large racer car counts, competitive and challenging race courses, safe and family-friendly spectating areas, multiple days of racing and off-road festivities all located near major cities and markets that positively affect the off-road industry. The Martelli Brothers, owners of the motorsports powerhouse production group Mad Media have made it their mission to grow the league into a four race series that showcases the best off-road racers on the best courses in North America.