MAXXIS to Be Title Sponsor of Best in the Desert Triple Crown and Vegas to Reno

Fans of great tires and grueling desert races will have reason to smile in 2020, as a thrilling series partners with a company that offers tires for the full spectrum of desert racing. Maxxis will be the title sponsor of both Best in the Desert’s new Triple Crown races and the series’ legendary Casey Folks Vegas to Reno. The Maxxis Triple Crown, which is actually comprised of four events, will feature three races each for ATV, UTV, motorcycle, car, and truck classes. The program kicks off January 10-11 with the Tensor Tire Parker 250 presented by Polaris, followed January 23-26 by the Bluewater Parker 425 presented by JIMCO. The Maxxis Casey Folks Vegas to Reno, the largest single-day off-road race in America, is scheduled for August 12-15, and the Maxxis Triple Crown concludes with the Bluewater Desert Challenge October 22-25. “Best in the Desert is a natural fit for us because it’s a series that covers every desert racing discipline, and we offer podium-proven tires for all of them, from UTV, ATV, and motorcycles to cars and trucks. This is a series that’s offered some of the most exciting desert races in the sport since 1984, and having fans associate Maxxis tires with Best in the Desert is a definite win for us. We’re psyched to be a part of the first-ever Best in the Desert Triple Crown and can’t wait for the racing action to start next month,” said Maxxis Specialty Tire Division Manager Rick Emmert.

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